Propelled by a sweeping print, digital, social and out-of-home campaign, Peligroso launched its line of unique tequilas in spring 2014.
Utah-based creative agency Super Top Secret was responsible for quarterbacking an extensive brand launch campaign including an influencer road trip across the US to the annual Sturgis Motorcycle Rally.
Peligroso's brand platform site served as a hub for production information, selected drink recipes and social content.
After a furious design & motion prototyping marathon, Super Top Secret handed off these designs to Tango Modem for development.
The site's landing page would house introductory product information, recipes, and social posts from various brand influencers.
Peligroso's four unique tequilas would be showcased with product information, flavor profiles and quick links to view curated recipes.
In addition to product information, site visitors could browse carefully crafted recipes to fully enjoy Peligroso's wide range of flavors.
Mobile Landing
Mobile Menu Open State
Products
Recipes
Client: Peligroso Tequila, Diageo
Agency: Super Top Secret
Creative Director: Aaron Sather
Senior Designer: Andy Burdin
Production Designer: Tanner Capua
Producer: Roxanne Wise
Copywriter: Jake Gunderson
Development: Tango Modem
Video Production: STS Studios
